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Hire Alan Sugar

World-class keynote speakers for hire

Book Alan Sugar

Hire Alan Sugar

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Book Alan Sugar for your event

Alan Sugar is one of the UK's most successful business magnates. His illustrious entrepreneurial career began in 1968 when he founded the electronics company Amstrad. He went on to sell his shares in Amstrad to Sky in 2007, for an estimated £125 million. In the same year, he also sold his £25 million stake in Tottenham Hotspur.

Alan Sugar is the star of BBC reality TV show The Apprentice. The show, set up in 2005, involves hopeful entrepreneurs taking part in business-orientated tasks. The businessman fires one contestant a week until a winner remains. The winner of the series wins a partnership with Alan Sugar and a £250,000 investment.

In 2016, Sunday Times Rich List estimated Alan Sugar's fortune at £1.15bn. It makes him one of the top 100 wealthiest people in the UK.

FAQ about hiring Alan Sugar

Book Alan Sugar for your event

Are you ready to meet this top TV celebrity? If so, speak to our Customer Service advisors and hire Alan Sugar through Black Card Entertainment today.

Ideas for private events

  • Business Bootcamp
  • Meet for dinner
  • Meet and greet
  • The Apprentice experience day
  • Informal Q&A session

Why book Alan Sugar?


He is one of the most successful business moguls in the UK. Imagine the look on employees' faces when you hire Alan Sugar for your corporate event. Imagine how invigorated your workforce will be when the business tycoon provides an after-dinner speech. You can create a truly exceptional corporate event. For more information, please get in touch with our Customer Services Team. They will be thrilled to answer any queries you may have. Are you ready to inspire your business? Book Alan Sugar through Black Card Entertainment today.

Book Alan Sugar for a corporate event.


As a seasoned entrepreneur, renowned TV personality, and authentic British icon, there are many services Alan Sugar could provide for your upcoming event.

  • A world-class keynote speech
  • Present employee awards
  • The Apprentice experience day
  • Meet and greet guests
  • Informal Q&A

How much to hire Alan Sugar?


The cost of hire depends on the type of event, the length of time and other factors. For accurate information on costs, please contact our Customer Services Team. They will be happy to discuss your upcoming event and provide pricing quotes.

I am ready to meet Alan Sugar